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Johor Business

Summit & Expo 2025

25-26 October 2025 | Persada Johor International Convention Centre, Johor Bahru

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The Johor Business Summit 2025 is the premier platform for Johor’s entrepreneurs, SMEs, and industry leaders to connect, grow, and go global. Organised by PUJB with Kotler Impact Asia, the summit links local businesses to the vast opportunities of the Johor-Singapore Special Economic Zone (JS-SEZ). Through keynotes, workshops, forums, and exhibitions, it delivers the tools, insights, and networks needed to drive innovation, scalability, and sustainable growth.

Global Masterclass By Kotler Impact

Insight From Global Thought Leaders

Event Speakers

Digital Innovation Thought Leader

Azmi Zainal Abidin

Founder & CEO, Farm Fresh Berhad


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Datuk Chandran

CEO Batik Air Malaysia


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Ir. Azizul Azily Ahmad

CEO Boustead Petroleum Marketing Sdn. Bhd. (BHP Petrol)


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Dato’ Calvin Chan

Managing Director Oriental Kopi


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Tuan Timothy Tan

Director MASLEE EXPRESS SDN BHD


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Puan Anis Permin

Founder and Chief Executive Officer Haos Ek


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Datuk Nor Azam M. Taib

CEO, Perbadanan Nasional Berhad (PERNAS)


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Dato’ Zulfikri Osman

Director General MARA


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S. Jai Shankar

Senior Director Export MATRADE


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Dr. Mohd Afzanizam

Chief Economist Bank Muamalat Malaysia Berhad (BMMB)


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Dato' Haji Mohd. Noorazam

Chief Executive Iskandar Regional Development Authority (IRDA)


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Dato' Idzham Mohd Hashim

President & Chief Executive Iskandar Investment Berhad (IIB)


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Datuk Rajasekharan

Board of Director Human Resource Development Corporation (HRD Corp)


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Why Attend?

ABOUT EVENT

Keynote Speakers

Gain actionable insights through expert-led masterclasses, forums, and workshops focused on scaling, branding, financing, and export-readiness for businesses.

For Regional & Cross-Border Enablers

Unlock new trade pathways with JS-SEZ incentives, logistics integration, and direct access to ASEAN partners, investors, and global distributors.

For Professionals & Innovators

Connect with global marketing experts, policy leaders, and strategists driving innovation and shaping the future of Southeast Asian commerce and trade.

Event Highlights

Business Forum

Interactive SME training on digitalisation, financing, export, certification, franchising, ESG.

Workshop Series

Hands-on SME training in digitalisation, finance, export, certification, franchising, ESG.

Masterclass Sessions

Exclusive SME sessions on branding, innovation, internationalisation, supply chain, sustainability.

SME & “Sapot Lokal” Expo

Showcase Johor’s top SMEs in food, crafts, technology, and services.

Agency Pavilion

Zone offering advice, incentives, licensing, export, funding for SMEs, entrepreneurs.

B2B & Investment Meet

Networking links SMEs with investors, partners, and capital for cross-border growth.

Who Should Join?

SME Owners & Business Founders​

Learn how to digitise, export, and scale — from people who’ve done it.

Investors, Consultants & Trade Enablers

Connect with over 1,000 growth-ready SMEs and high-impact entrepreneurs.

Corporate Leaders & Innovation Officers

Get the latest insights on AI-driven marketing, regional expansion, and brand strategy.

Government & Development Agencies​

Collaborate with key players in SME innovation, export readiness, and regional trade.

Join over 2,000 participants in redefining the business landscape of Johor and ASEAN. Secure your seat. Shape your future.

This keynote will set the tone for the summit by highlighting Johor’s strategic vision in establishing the JS-SEZ as a regional launchpad for SMEs. The speech will emphasize infrastructure readiness, investment incentives, and public-private collaboration to position Johor as a bridge between Malaysian SMEs and global markets.

YAB Dato’ Onn Hafiz Ghazi

Chief Minister of Johor

Partners

Organized by

In Collaboration

WITH SUPPORT

MAJLIS PEMBANGUNAN USAHAWAN NEGERI JOHOR

Get Your Ticket Now

Secure your spot at the Johor Business Summit 2025 and gain access to expert insights, networking opportunities, and growth-driven programmes.