Global Masterclasses & Workshop
Interactive sessions designed to address specific needs of SMEs at various stages, from digital tools and financing to export readinessand franchising.
EMPOWERING JOHOR BUSINESS ECOSYSTEM FOR A COMPETITIVE FUTURE
Assalamualaikum Warahmatullahi Wabarakatuh, Selamat Sejahtera,
It is an honour to welcome you to the Johor Business Summit & Expo 2025. This summit marks a pivotal moment for Johor as we continue our journey toward becoming a regional business leader.
With the Johor-Singapore Special Economic Zone (JS- SEZ) at the forefront, we aim to empower SMEs, drive innovation, and create new opportunities in both local and global markets. This event brings together entrepreneurs, industry experts, and key stakeholders to collaborate, share knowledge, and foster partnerships that will shape Johor’s future.
I would like to express my gratitude to our partners and sponsors for making this event possible. Your support is crucial to our collective success.
To all participants, I encourage you to take full advantage of the forums, workshops, and exhibitions.
Let’s work together to ensure Johor’s business community continues to thrive on the global stage.
Welcome, and I wish you all a successful and inspiring experience!
Thank you.
Wassalamualaikum Warahmatullahi Wabarakatuh.
YAB DATO’ ONN HAFIZ GHAZI
CHIEF MINISTER OF JOHOR
The Johor-Singapore Special Economic Zone (JS-SEZ) is a bilateral initiative to create a seamless economic corridor leveraging the strengths of Johor and Singapore. Anchored in Iskandar Malaysia, it aims to be a leading hub for trade, investment, and innovation. The Johor Business Summit 2025 will connect local SMEs with key stakeholders, helping them access new markets, digitise, expand, and form cross-border partnerships within the JS-SEZ framework.
The Johor Business Summit & Expo 2025 aims to accelerate SME growth and position Johor as a leading Southeast Asian business hub by uniting entrepreneurs, investors, and policymakers to drive collaboration and innovation aligned with Maju Johor 2030.
Maju Johor Plan
2030 & PPUNJ
2022-2026
Supports Johor’s vision for economic growth and SME empowerment, fostering a competitive and resilient business ecosystem.
SME Strategic
Plan & Madani
Framework
Contributes to Malaysia’sMSME development, focusing on sustainable, inclusive growth and strengthening local businesses.
Digital
Transformation
& Industry 4.0
Promotes the adoption of digital tools, Industry 4.0 technologies, modern marketing enabling SMEs to compete globally
JS-SEZ &
Johor Special
Financial Zone
Leverages Johor’s strategic economic zones to enhance trade, investment, and regional/global business connectivity.
To position Johor as a leading hub for entrepreneurial growth, innovation, and global business connectivity by providing SMEs with the tools, resources, and opportunities to thrive in a digital, cross-border, and business expension.
Establish JBSE as a bi-annual event that continuously supports and connects Johor’s entrepreneurs, creating long-term impact and growth.
Facilitate connections with investors, suppliers, and government agencies to support business expansion and global competitiveness.
Provide a platform for Johor SMEs to access resources, consultations, and expansion opportunities, helping them
scale locally and globally.
Showcase Sapot Lokal products — promoting Johor-made goods to national and international participants, while expanding market reach.
Create opportunities for SMEs to connect with investors, suppliers, and partners, driving cross-border trade and investment within the JS-SEZ.
Ensure SMEs of all sizes — from micro to export-ready — have access to the tools and networks needed for growth and global competitiveness.
Provide SMEs with direct access to government programs, funding, and business support for growth and regulatory compliance.
Workshops and sessions to help businesses adopt digital tools, e-commerce, and innovative technologies in their operations.
Insight From Global Thought Leaders
Experienced Professor Of Marketing with a demonstrated history of working in the higher education industry. Skilled in Business Planning, Market Research, English, Management, and Quantitative Research. Strong education professional with a phd focused in marketing from The University of Sheffield.
Sadia Kibria is the President & Group CEO of Kotler Impact Inc. and co-founder of the World Marketing Summit Group. With 18+ years of leadership in multinational firms and a background in economics and business, she is a prominent advocate for social entrepreneurship and sociopreneurship, especially in the post-COVID era, driving impact through global marketing initiatives.
Christian Farioli is an Italian digital marketing pioneer renowned since 2003. He launched Oracle’s first B2B Google campaign in Europe and founded the award‑winning agency ESD, named “Digital Agency of the Future.” As a bestselling author and global keynote speaker (over 130 events including Google, NASA, WEF), he has trained over 16,000 executives and created the WALT$ strategy system for digital transformation.
Digital Innovation Thought Leader
Secure your spot at the Johor Business Summit 2025 and gain access to expert insights, networking opportunities, and growth-driven programmes.
